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TAG HEUER 

By fusing avant-garde design with bold style, TAG Heuer has become a world pioneer in watchmaking innovation. Since 1860, every watch made by TAG Heuer in Switzerland has highlighted its commitment to excellence and high precision. Thanks to its unique savoir- faire and new technologies, TAG Heuer continues to constantly push boundaries and showcase its heritage.

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Luxury watches created by TAG Heuer exemplify the partnership of innovation and history and are the trail-blazers in the evolution of watch technology.  

 The iconic sports watch designed for professional drivers and sports-car enthusiasts.

A sports watch that adapts to all lifestyles.

The motor-racing inspired collection for men and women who dare live life at full speed

The unique, square-faced icon of TAG Heuer’s avant-garde heritage and savoir-faire

The S-shaped design, icon of sport and elegance.

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TAG HEUER WATCHES & WONDERS 2025

Part of a unique collaboration, the TAG Heuer Formula 1 Red Bull Racing Special Edition is ready to roar ahead and set the pace. This dynamic chronograph is a fitting tribute to two high-energy leaders in their fields and a real challenger.

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